Bling By Viya is the jewellery house of VIYA — for the moment a look is finished, and the light finds it.
VIYA Clothing dresses women in luxury — the drape, the colour, the quiet confidence of a garment chosen with care. Bling By Viya stands beside it, answering the question every VIYA woman asks at the mirror: and what will I wear with it?
So our jewellery is chosen with the same eye. Pieces that finish a look rather than compete with it; that feel like an heirloom in spirit, and are meant to be worn — often, and with joy.
Jewellery is the last thing you put on — and the first thing the light finds.
We work in the great looks of Indian jewellery, and in the modern fire of Moissanite. Every piece carries its own details on its own page, so you always know exactly what you are choosing.
Bridal
For the day you will remember in light.
Festive
Diyas, drums and the gold that answers them.
Everyday
Quiet shine for ordinary, beautiful days.
Gifting
The gift that is opened slowly, and kept forever.
Take your time. Ask us anything, or sit with us for a private viewing before you decide — and when a piece is yours, let it see the light.